Prooflio vs Trustpilot: Which Review Platform Should You Choose?

Trustpilot is a leading review collection platform, but its pricing starts at $250/month and it only displays Trustpilot reviews. A complete side-by-side comparison of features, pricing, AI capabilities, and integrations to help you decide.

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Why teams switch from Trustpilot to Prooflio

Feature comparison

FeatureProoflioTrustpilot
Free planYes — 50 reviewsNo
Starting price$0/mo$250/mo
Multi-platform aggregation10+ sourcesTrustpilot only
AI theme clusteringYes — automaticLimited
SWOT reportsYesNo
Weekly AI briefYesNo
Embeddable widgetsWall of Love, carousel, badge, cardBasic widgets
Video testimonialsYes — branded formsLimited
Competitor trackingYesNo
API accessGrowth plan+Enterprise only
Slack integrationNativeVia Zapier

When Prooflio wins

You're cost-conscious

Trustpilot's entry pricing starts at $250/month and balloons quickly with seats and review volume. Prooflio's Starter plan is $29/month with 500 reviews. The Growth plan at $79/month covers most SaaS startups for under a third of Trustpilot's entry cost.

You collect reviews on multiple platforms

If you're tracking G2, Capterra, ProductHunt, Amazon, and Google in addition to Trustpilot, you need aggregation. Trustpilot only shows Trustpilot reviews. Prooflio pulls from 10+ platforms into one dashboard.

You want AI-driven insights, not just review collection

Trustpilot is essentially a review collection and display tool. Prooflio adds AI theme clustering, SWOT reports, weekly briefs, and sentiment scoring — turning raw reviews into actionable intelligence.

Frequently asked questions

Can I import my Trustpilot reviews into Prooflio?

Yes. Connect your Trustpilot domain and Prooflio will pull your existing reviews automatically. CSV import also supported.

Is Prooflio Trustpilot-certified?

Prooflio reads publicly available Trustpilot reviews via Trustpilot's public review pages. For collection campaigns directly into Trustpilot's verified program, you would still use Trustpilot's collection tools.

Will my reviews still appear on Trustpilot?

Yes. Prooflio aggregates reviews — it doesn't move them. Your Trustpilot reviews stay on Trustpilot, your Google reviews stay on Google. Prooflio just gives you a unified view and analysis.

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